Persona Dating App
I was asked by the SVP or marketing to help develop and progress our customer personas to help the marketing team get a better understanding of the customer.
Because at the time, the average age of marketing team was under 30 years old, with permission, I created a dating app experience in FIGMA to help ingrain the personas into the minds of the marketing team.
I took the limited persona data and created 4 in depth personas that had rich backstories, family photos and even social media accounts.
