Brand Creation - Servright servicing
ServRight Project Overview
ServRight is a home loan servicing company created by a parent company, as a solution for the bad customer experience their client’s were receiving with their current debt servicing partner. They wanted to provide a great post closing experience that was customer centric and reflected the partent companie’’ philosophy and values.
I was the lead designer on this project, creating everything from the logo, brand guidelines, supporting brand elements. website design and wireframes for the servicing platform.
Logo Creation
I worked directly with stakeholders and leadership to create a dynamic logo that fit within the existing sub-brand family and communicated the ideas of real estate and trust, while being friendly and approachable.
Brand guidelines
As part of the scope of work, I created brand rules, guidelines, typographic styles and brand elements for the business to utilize across all print and digital platforms.
ServRight Team Photoshoot
I worked directly with the photographer and marketing leadership to art direct the photoshoot that would be utilized on the website and in promotional materials.
Website Designs
I created the website design and wireframes in FIGMA based off the BRD I created with the ServRight leadership team.
ServRight Portal Design
I worked with the ServRight team to help guide and manage the brand’s integrity throughout the development of the ServRight portal.
I worked with the developers, content writers and the ServRight team to create email wireframes in FIGMA for the automated notifications and email triggers.
